Case Study : Sneha Iyer, Restricted Product Policy Violation Suspension

Discover how Sneha Iyer resolved her Amazon seller suspension due to a restricted product policy violation. Learn strategies for compliance, documentation, and reinstatement success.

Restricted Product Policy Violation Suspension

Client Name: Sneha Iyer
Location: Chennai, Tamil Nadu

Case Overview:

Sneha Iyer, an entrepreneur selling herbal skincare products in Chennai, faced an Amazon Restricted Product Policy Violation Suspension. One of her best-selling herbal creams was flagged for containing an ingredient perceived as regulated. This resulted in her listing being removed and her account suspended, leading to a significant disruption in sales.

Challenges Identified:

  1. Ingredient Misinterpretation: A harmless herbal extract in her product was mistakenly identified as restricted.

  2. Incomplete Product Documentation: The required safety certifications and ingredient details were not uploaded.

  3. Policy Misalignment: Listing descriptions unintentionally included claims that triggered Amazon’s restricted product checks.

Steps Taken:

1. Root Cause Analysis:

  • Examined the product listing and flagged ingredients against Amazon’s restricted product list.

  • Reviewed the compliance documentation to identify gaps in safety certification.

  • Conducted keyword analysis to ensure claims were appropriate for Amazon's policies.

2. Corrective Actions:

  • Ingredient Clarification: Submitted a detailed composition breakdown to Amazon to clarify the product’s compliance.

  • Documentation Submission: Uploaded safety certifications and third-party test results to prove product legitimacy.

  • Listing Revision: Edited product descriptions to remove unverified claims and align with policy guidelines.

3. Preventive Measures:

  • Implemented regular reviews of product ingredients against Amazon’s restricted lists.

  • Conducted team training sessions on compliance and policy adherence.

  • Introduced a compliance checklist for future product launches.

Plan of Action (POA):

The following POA was submitted to Amazon:

  1. Acknowledgment: Sneha acknowledged the issue and detailed the steps taken to address the violation.

  2. Corrective Measures: Explained the submission of ingredient details, documentation, and the revision of listings.

  3. Preventive Actions: Outlined the ongoing measures implemented to avoid future violations.

  4. Commitment: Reaffirmed her dedication to maintaining compliance and following Amazon’s policies.

Outcome:

  • Account Reinstated: Amazon reinstated Sneha’s account within 4 business days of POA submission.

  • Listing Approved: The flagged product was approved and relisted after verification.

  • Revenue Recovery: Sneha resumed her business operations, regaining sales momentum.

Client Testimonial:

"I was overwhelmed when my account was suspended for a restricted product violation. The team's quick response and expert advice not only helped me address the issue but also ensured my listings are now fully compliant. They’ve been instrumental in helping my business thrive again!"