Account Health is the dashboard where Amazon shows whether your selling account meets its performance standards. Metrics above the limits can lead to warnings or suspension.
Metrics to watch
- Order Defect Rate (ODR) and negative feedback
- Late shipment rate and on-time delivery
- Pre-fulfilment cancel rate
- Valid tracking rate
- Policy compliance and customer complaints
How to keep metrics healthy
- Check the dashboard every week
- Respond to buyer messages quickly
- Confirm tracking is uploaded before the delivery date
- Fix product defects and review patterns early
If your health drops
Find the orders or patterns behind the drop, fix the process, and keep records. If Amazon has already suspended the account, your appeal should show these same corrections.
Send us your suspension notice. We will tell you honestly whether we can help.